Learning to Observe

by Nick Terrenzi An essential key to sales confidence, and a vital part of life in general, is learning to observe. Perhaps the biggest mistake anyone can make when it comes to dealing with any issue or problem is just not looking. Much of the time, when you take the...

Sales Certainty and the Post-Mortem

by Nick Terrenzi Our topic this month is Certainty, the fourth of the 8 Cs of Selling. Sales certainty includes being able to identify and sell to your most profitable accounts. This aspect of achieving certainty, believe it or not, traces back to an action called the...

Selling with Certainty: Handling Objections

One of the benefits of certainty, and one way you can spot it is the overcoming of objections. By the time most products or services have been around for very long, the common objections encountered in selling them have usually been encountered enough times that a...

Preparation—The Certainty in Sales

by Nick Terrenzi A very basic element in certainty is preparation, which is what provides you certainty in the first place. Before Anything Before you make the first contact in a sale, you must prepare by researching your prospect and finding out everything you can...

Discovering and Developing REAL Buyer Interest

If you assume you know something and you are wrong, you lose the sale by Lisa Terrenzi Our topic for this month is certainty, and a vital part of sales certainty is the skill of discovering and developing real buyer interest. How is this done? The first major step is...

Certainty and the Sales Process

by Lisa Terrenzi, CEO It, of course, takes certainty to bring a prospect through to a close—and that certainty is rooted in the discipline of the sales process. Certainty of the sales process is quite important. In fact, there has never been an instance in which I...