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Marketing and Sales Work Best Together

by Lisa Terrenzi at SELLability | Jan 12, 2015 | blog, Sales in General, Sales Management

It’s hardly a shocking revelation to say that sales people are an independent-minded lot. Being able to determine your own income directly through your own efforts is one reason people gravitate to sales as a profession, but self-determination requires self-reliance,...

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  • Our focus is on delivering solutions that enable more of the “lower 80%” (as in the 80/20 law which states that the top 20% of salespeople account for 80% of sales) to perform well above average productivity levels. Find out what the total cost is to get the qualified lead is, convert it to a sale and deliver the product or service to the customer. Once you have all of this information clearly understood you will know whether your sales exceeds your operational costs and income.
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