by studio98 | Apr 3, 2020 | blog
HISTORY serves two major purposes: To predict the future through the past To guide what should be done to meet the future. History must be based on facts without opinions, guesses, or spin, on real and factual data. HISTORY’S FIRST PURPOSE: So what does history...
by studio98 | Feb 27, 2020 | blog, Competence
by Nick Terrenzi Part of a company’s competence is understanding what makes its product or service unique. In other words, why should a prospect buy from you as opposed to the competition? That question would be addressed through a competitive analysis. As a side note...
by studio98 | Feb 27, 2020 | blog, Competence
By Nick Terrenzi Sales competence, believe it or not, must start with marketing. Information Overload One fact that I think is missed by some marketing and salespeople today is that prospects don’t go online to be sold—they go there simply to find information. Because...
by studio98 | Feb 27, 2020 | blog, Competence
A central part of competence is the completion of each of your marketing and sales processes. When any step of either of these processes is not completed, the next step, to some degree, is wasted effort in trying to make up for that last step which is incomplete. The...
by studio98 | Feb 26, 2020 | blog, Competence
Our topic for the newsletter and blogs this month is competence, the 6th “C” of the SELLability 8 C’s of selling. In this article, we’re going to discuss how not to be a neurotic salesperson! We’ve all been there. The end of the sales period—month, quarter, or even...
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