What Do Customers Buy?

When prospects buy, what exactly is it that they’re buying? You might answer, “My product!” or “My service!” To a large degree, that’s true; otherwise, they wouldn’t be interested at all. Something about your product or service is solving a problem for them, providing...

The Scale of Confidence

by Nick Terrenzi Confidence—the 5th “C” of the SELLability 8 C’s of selling. Did you know that there is a “scale of confidence”? It goes from the top, where a salesperson is totally confident and willing to sell anything to anybody, all the way down to the point where...

Train, Drill, Drill, and Drill

In sales, nothing builds confidence like continuously improving your skills. Salespeople who regularly have trouble selling are either missing one or more basics in their sales skill arsenal, or they just don’t practice them enough so that they’ve really “got” them....

Always Be Surveying

A primary factor for sales confidence is knowledge—knowledge about your product or service, knowledge about your prospect, knowledge about your prospect’s company, and knowledge about your prospect’s industry or market. As they say, knowledge is power, and in the case...

Confidence Tips and Tools

When we talk about Confidence at SELLability we talk about the ability to “read” prospects (their true intentions, desires and fears) and understand the immense role human emotions have in the sales process. We refer to these emotional roller-coasters as a...