The Decline of Communication in the Digital Age

By Nick Terrenzi When speaking on the topic of communication, I am often asked this question: “Has modern technology improved communication skills?” More recent generations grew up with this technology—are their communications skills better as a result? My generation...

In Sales Communication…Let’s Get Real

For many years, there has been a lack of sales training in certain key areas. Just look at the amount (in millions) that the company spends on sales training each year, mainly on checkout. If such training is effective, then we will definitely finish the course more...

In Sales, It’s a Matter of Trust

Very early on in any sales cycle, you must establish trust. This is, in fact, the first job of a salesperson. In order to sell to a prospect, you must get them to tell you about their lives, hopes, dreams, and problems—which won’t happen unless they trust you enough...