Company Competence Begins with Internal Trust

The topic for this month is competence, which is the 6th C of the SELLability 8 Cs of selling. One factor of competence is the creation and increase of buyer trust. But guess what? That trust must begin internally—within the company. It has been said by philosophers...

Are you operating at risk?

An Open Letter to CEOs, From SELLability CEO Lisa Terrenzi Dear CEO, Are you operating at risk? This month’s newsletter topic, as well as the topic for all our blogs this month, is competence. It means that your sales team, your marketing team and all the rest of your...

Sales CPR- A Case for Competence

This story is one we hear over and over in our SALES CPR Clinics. Salespeople hate objections or shall we say resist them. When you talk with someone and they are in strong disagreement with you, can you feel it? Even if they do not express the disagreement, you can...

Approach and speak with an appropriate emotion.

There are several facets to confidence, which we are covering in this month’s newsletter and blog posts, and which are fully covered in SELLability training. One component of confidence is being able to look at a person, talk to them a little bit, and be able to make...

What Do Customers Buy?

When prospects buy, what exactly is it that they’re buying? You might answer, “My product!” or “My service!” To a large degree, that’s true; otherwise, they wouldn’t be interested at all. Something about your product or service is solving a problem for them, providing...