Our topic for newsletter and blogs this month is “predictable, reliable revenue sources.” This is especially important in uncertain economic times which, given the election year, we are in right now.
A vital factor in maintaining predictable and reliable revenue sources is resisting distractions. What does this mean for your leadership and your staff?
The Obvious Distractions
We could make the analogy of a bird that, to survive, must fly in a certain direction or pattern. But wait! The bird is distracted by a shiny object on the ground and goes right out of that pattern. Unlike birds, humans have the capacity to resist distractions if we make up our minds to do so.
In this month’s article, we’ve been emphasizing the vital requirement to get and maintain at least three predictable and reliable sources of revenue. What kinds of distractions could, like the shiny object with the bird, pull your attention and your employees’ attention from maintaining that successful pattern of at least three predictable revenue sources?
• Some kind of perceived crisis with the company or in the environment. It certainly might need to be addressed—but that doesn’t mean that, while addressing it, you cease engaging in the activities that make the company successful.
• The election and its progress is going to be a constant distraction.
• A recent political debate between candidates caused a tremendous amount of distraction.
• Will certain candidates continue to run? If not, who will they pick as their successor?
• Who will they pick as their running mates?
• The latest international crisis, and how it might impact the U.S. or business within this country.
• The economy and its fluctuations, caused by the uncertainty of the election progress.
These distractions and others like them are, for the most part, not under your control or the control of your employees. Hence, they can tend to cause a bit of anxiety.
Focus on What Works
The predictable and reliable sources of revenue are where you and your staff should always be focusing attention, no matter what is happening in the environment. Again, if an event or situation is something that truly affects the company, then by all means deal with it. At the same time, the business should continue to focus on all of the actions and factors that have been successful throughout time, that have kept everything running and moving in an upward direction.
In all regular company communications, including staff meetings, these uncertain times mean that you must continuously keep executives and employees focused on their roles, their jobs and what their own successful actions are and always have been.
As a leader, in personally going through the company (which you should be regularly doing), whenever you notice employees being distracted or worried by a news item or something else taking place external to the business, gently but firmly refocus that person’s or those peoples’ attention back on the job to hand. When an executive or employee comes to you worried about something they’ve heard on the news, once more remind them of where they are now and what they should be doing. If you feel it’s appropriate, advise them to stay away from the news, as it’s actually designed to stir them up and worry them.
To maintain reliable and predictable revenue sources, resist distractions!
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