Get Continuous Referrals

Watch the How-to-Video “The Success Letter”.
What is vital to your success in getting new leads and referrals, is the subject of the reference letter. It is the agreement that the sold prospect is willing to talk about you.
When getting success or reference letters, make sure that they focus on factual information (specifics as opposed to “how nice you were”) that enables a new prospect to look at it clearly and see exactly what was done, and in particular what went beyond the expected.
In the closing stage, be right up front with the client and ask for a mutual agreement that if you can deliver the product or service being sold and go beyond the norm, is it possible that the client would write you a letter and be willing to talk about you? It is very likely that the prospect will say yes, particularly since you have now reassured and made a commitment that you believe in delivering a product or service that goes beyond the norm. So use it as part of the close in order to create a great Customer Relationship.
Use the reference letters you receive from clients to generate more leads and build up good relationships. All of these efforts will inevitably increase your sales.

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