Are you operating at risk?

An Open Letter to CEOs, From SELLability CEO Lisa Terrenzi Dear CEO, Are you operating at risk? This month’s newsletter topic, as well as the topic for all our blogs this month, is competence. It means that your sales team, your marketing team and all the rest of your...

What Do Customers Buy?

When prospects buy, what exactly is it that they’re buying? You might answer, “My product!” or “My service!” To a large degree, that’s true; otherwise, they wouldn’t be interested at all. Something about your product or service is solving a problem for them, providing...