Effective Executives

Planning Effective executives always have a bigger picture in mind articulated in the form of a strategic plan. The broad actions listed in the strategic plan are then broken down into smaller more focused targets within a tactical plan. From the tactical, even...

Always Be Surveying

A primary factor for sales confidence is knowledge—knowledge about your product or service, knowledge about your prospect, knowledge about your prospect’s company, and knowledge about your prospect’s industry or market. As they say, knowledge is power, and in the case...

Certainty and the Sales Process

by Lisa Terrenzi, CEO It, of course, takes certainty to bring a prospect through to a close—and that certainty is rooted in the discipline of the sales process. Certainty of the sales process is quite important. In fact, there has never been an instance in which I...