Our topic for this month’s newsletter and blogs is “Data analysis has become vital for all executives.” Being able to separate the truth from the rumor and speculation currently running rampant is vital for continuing success in business—not to mention continuing success in life.
There is an operating foundation underlying such an understanding that makes it possible for an enterprise to carry on in these crazy times and to maintain a clear vision of reality versus fiction. That foundation consists of focusing on simplicity.
Simplicity for a Business
What would that simplicity consist of? Well, another way of asking that question would be, what are the basic functions of a business?
These functions are marketing, selling and delivering its products and services. If you’re not doing that—or if, for some reason, you are prevented from doing so—you’ve got a real problem.
Marketing means promoting and getting your products and services known and desired. Your company most likely has ways in which it has successfully marketed in the past, and these will likely need adjustment to fit into the current commercial scene.
Selling means reaching out to prospects and customers, showing them that your products and services will really help them, and then closing them to buy. Utilize and reinforce successful methods that have always worked.
Delivering means getting those products and services into customers’ hands once they’ve purchased, rapidly and in such a way that customers are completely satisfied.
Pulling Away from Simplicity
What draws a business away from the simplicity of selling, marketing and delivering? That would be distractions. Today, these distractions are everywhere.
Leadership can be distracted by external “noise,” such as media reports and forecasts. Leaders can also be distracted by employees trying to urge the company to go in directions away from those simple basics.
Employees—especially those directly facing the public—can be most easily distracted. Prospects, customers, and, once again, the media, are pounding your employees with information both real and false. Employees then react and are pulled away from what they should be doing. Production can be seriously slowed down.
We’ll go into how not to give in to such distractions and how to properly evaluate them in other articles in this newsletter. But just remaining focused on marketing, selling and delivering, no matter what, will go a long way to keeping your company on the right road.
Staff Retention
An enormous concern today, that we hear from just about every company we deal with, is personnel retention. The subject of this article falls right into that concern, for allowing distractions to impact the simplicity of marketing, selling and delivering can considerably impact personnel retention.
The opposite of simplicity is complexity, which comes about through being distracted in the ways we’ve just been discussing. Complexity leads to less understanding, and failed understanding leads to fear.
When personnel are afraid, they are unstable. When they are unstable, the likelihood of their remaining with your company drops considerably. They’ll be more prone to seeking employment elsewhere, in companies where they will feel more stable.
So Stick to Simplicity!
Distractions are everywhere and will probably continue for some time to come. To keep your company surviving and succeeding and to retain your valuable staff, keep focusing—and refocusing—on the simplicity of marketing, selling and delivering.
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