- Watch the How-to-Video “Confidence in your Product or Service”.
- Establish confidence that your product or service is the best, essentially this will allow you to do a great job in the future handling objections.
- Perform a quick survey on the confidence your clients have in your product or service by asking questions such as “how do you feel about the quality of your product or service?” or “what are your reasons for feeling it’s the best?”
- Use their answers to formulate what came up as good answers and add any additional reasons why your product or service is the best.
- Use the above list to drill with your sales team to answer the question: “what makes our product (or service) the best?” until you and your team members are able to mention all those reasons in your write-up (or when communicating to prospects) and you all feel completely confident that in fact your product or service is the best.
- Go to the delivery team and ask them (from a customer viewpoint) why they think your product or service is the best?
- Survey at least 10 of your existing satisfied customers and ask them “why is it that you like our product or service?” or “why was it that you chose our product or service over our competitors?”
- Now add all the good reasons from your customers, as to why your product or service is the best, to your existing list and drill these with your sales team to increase confidence even more. It won’t be long before everyone begins to feel better about your offerings.
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I personally don’t think I could have more confidence in my product or service. I know that Dr. Moore is the best dentist in San Antonio and probably all of the US. We deliver superior services and products and have for years! We have our own in-office laboratory, a 28 year veteran Dentist that taught in the Dental School, acerec machine that can deliver same day restorations, payment plans, friendly staff that can sell and are great at customer service, an Assocaite dentist that has Art as his second degree, Dr. Moore is an accredited Artist too and that is the tip of the iceberg here at Cosmetic Dental Associates!!