by Lisa Terrenzi at SELLability | Feb 27, 2020 | blog, Competence
by Nick Terrenzi Part of a company’s competence is understanding what makes its product or service unique. In other words, why should a prospect buy from you as opposed to the competition? That question would be addressed through a competitive analysis. As a side note...
by Lisa Terrenzi at SELLability | Feb 27, 2020 | blog, Competence
By Nick Terrenzi Sales competence, believe it or not, must start with marketing. Information Overload One fact that I think is missed by some marketing and salespeople today is that prospects don’t go online to be sold—they go there simply to find information. Because...
by Lisa Terrenzi at SELLability | Feb 27, 2020 | blog, Competence
A central part of competence is the completion of each of your marketing and sales processes. When any step of either of these processes is not completed, the next step, to some degree, is wasted effort in trying to make up for that last step which is incomplete. The...
by Lisa Terrenzi at SELLability | Feb 26, 2020 | blog, Competence
Our topic for the newsletter and blogs this month is competence, the 6th “C” of the SELLability 8 C’s of selling. In this article, we’re going to discuss how not to be a neurotic salesperson! We’ve all been there. The end of the sales period—month, quarter, or even...
by Lisa Terrenzi at SELLability | Feb 26, 2020 | blog, Competence
The topic for this month is competence, which is the 6th C of the SELLability 8 Cs of selling. One factor of competence is the creation and increase of buyer trust. But guess what? That trust must begin internally—within the company. It has been said by philosophers...
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