Blog
A Goal Has Only One of Three Statuses
The topic for this month, for our newsletter and blogs, is “Lifting the Pandemic Curtain.” During the pandemic, it was as if much activity—business and even life—was occurring behind a curtain, and we couldn't tell exactly what was happening. Now that the curtain has...
Fear Breeds Uncertainty
The topic for this month’s newsletter and blogs is focus and persistence on your company’s goals for 2023. The year has started on shaky ground—massive layoffs from major companies such as Microsoft and Amazon, amid an economic recession. The only way companies will...
Keeping Your Finger on the Pulse of The Market
The topic for this month’s newsletter and blogs is focus and persistence on your company’s goals for 2023. The year has started on shaky ground—massive layoffs from major companies such as Microsoft and Amazon, amid an economic recession. The only way companies will...
Keeping Salespeople Focused
The topic for this month’s newsletter and blogs is focus and persistence on your company’s goals for 2023. The year has started on shaky ground—massive layoffs from major companies such as Microsoft and Amazon, amid an economic recession. The only way companies will...
Proactive Versus Reactive Marketing
The topic for this month’s newsletter and blogs is focus and persistence on your company’s goals for 2023. The year has started on shaky ground—massive layoffs from major companies such as Microsoft and Amazon, amid an economic recession. The only way companies will...
History Predicts the Future after Coronavirus Pandemic and the Resulting Economic Crisis.
HISTORY serves two major purposes: To predict the future through the past To guide what should be done to meet the future. History must be based on facts without opinions, guesses, or spin, on real and factual data. HISTORY’S FIRST PURPOSE: So what does history...
The Competitive Analysis: Why Should the Prospect Buy from You?
by Nick Terrenzi Part of a company’s competence is understanding what makes its product or service unique. In other words, why should a prospect buy from you as opposed to the competition? That question would be addressed through a competitive analysis. As a side note...
The Prospect Must Trust You Before They Ever Meet You
By Nick Terrenzi Sales competence, believe it or not, must start with marketing. Information Overload One fact that I think is missed by some marketing and salespeople today is that prospects don’t go online to be sold—they go there simply to find information. Because...
Competence Means Completing Sales and Marketing Processes
A central part of competence is the completion of each of your marketing and sales processes. When any step of either of these processes is not completed, the next step, to some degree, is wasted effort in trying to make up for that last step which is incomplete. The...